HIGHLIGHTED CASE STUDY: College Funding Coaches—Brand Establishment, Marketing Collateral and Sales Tools

Situation:
College Funding Coaches helps students every year go to the college or university of their choice without incurring excessive expenses. The firm needed a brand identity/logo to launch its operations. In addition, while the firm had a methodology for selling, the coaches didn’t have a succinct way to present coaching services to prospective clients.

Solution:
CIM Marketing Partners recommended several action steps. First came the creation of a brand identity (logo and overall “look and feel” of the brand, as well as a comprehensive stationery system) to establish credibility for the firm. A website was then created using the new identity. Sales tools were created to include brochures and other documents to present to the families served. Finally, CIM Marketing Partners created a process sheet—a colorful, visual presentation (on a single sheet) that briefly tells the story of College Funding Coaches: What the company is and what it does, the benefits of working with that team and how easy it is to get started with the program. College Funding Coaches has quickly established itself with the credibility tools provided by CIM Marketing Partners. The coaches have a sense of confidence as they represent the company and educate families on how to save money by using its services. The knowledge and talent of the coaches has merged well with the marketing tools they now have to continue to build their business.